LOS ANGELES, Could 3, 2021 /PRNewswire/ — Kids’s Institute (CII), Companions for Kids South L.A., St. John’s Effectively Youngster and Household Middle, Watts Management Institute and a community of Watts-based nonprofit organizations, introduced the launch of You Good?, a bilingual psychological well being consciousness marketing campaign centered in South Los Angeles.
Launching throughout Psychological Well being Consciousness month, the marketing campaign’s objective is to familiarize residents of South Los Angeles with indicators of trauma and destigmatize discussions about self-care, emotional well-being and counseling. Moreover, the marketing campaign will assist join people and households to assets and supportive companies throughout the coalition of trusted companions.
The marketing campaign was created with group enter from stakeholders, focus teams and CII’s Neighborhood Wellness Advisory Committee (CWAC), made up of group residents and suppliers who volunteer their time to help the well-being of the group by outreach and wellness initiatives.
“The previous 12 months has been extremely anxious — the pandemic, job losses, isolation and social unrest have all contributed to an unprecedented want for emotional help,” mentioned Ginger Lavender-Wilkerson, LMFT, Scientific Program Supervisor at Kids’s Institute. “There are long-term penalties when traumatic experiences go unaddressed, and we wish to make sure that our group is linked to assets that help wholesome and hopeful futures.”
Designed as a query, You Good? seeks to interact with the viewers and begin a dialog, whereas the tagline — “It is okay to say you are not okay” — creates house for an genuine reply. The marketing campaign options a number of colourful and high-impact inventive elements together with a Spanish and English web site, print and digital adverts and out of doors placements together with murals. All supplies concentrate on emotional well-being and encourage outreach totally free help companies together with counseling, preschool, employment and monetary assets, well being care, housing helps, parenting teams and more.
The marketing campaign is funded by the Los Angeles County Division of Psychological Well being as a part of a four-year grant targeted on residents of South Los Angeles (in a subsection of Supervisorial District 2) who’re at present experiencing or are prone to trauma from components together with COVID-19, racism and poverty.
Based in 1906, Kids’s Institute (CII) is the most important company of its type working to remodel the lives of kids uncovered to adversity and poverty in Los Angeles. By offering early schooling, behavioral well being and household strengthening companies, CII reaches 30,000 youngsters and relations yearly. Be taught extra at childrensinstitute.org/.
The Los Angeles County Division of Psychological Well being (LACDMH)
Because the nation’s largest public psychological well being division, we guarantee entry to care and therapy for our most susceptible residents in a area with greater than 10 million folks. With an annual funds approaching $3B and a dedicated workers of 6,000, LACDMH embodies a “heart-forward” method to supporting hope, restoration and wellbeing throughout the County. For extra info on LACDMH, go to dmh.lacounty.gov/.
Companions for Kids South L.A.
Companions for Kids South L.A.’s mission is to enhance entry to high-quality healthcare, early schooling and household helps for the youngest and most susceptible youngsters in South Los Angeles. To do that, Companions for Kids and its 38 associate businesses function an Early Childhood System of Care, which is an efficient holistic and cross-disciplinary method to early childhood techniques that identifies and mitigates threat, helps households stay intact, and helps the wholesome growth of their youngsters.
St. John’s Effectively Youngster and Household Middle
St. John’s Effectively Youngster and Household Middle was began as a one-room volunteer clinic and has expanded into an impartial 501(c)(3) community of group well being clinics serving sufferers of all ages. Along with offering medical, dental, and psychological well being care, St. John’s offers companies to deal with our sufferers’ academic, socio-economic, and housing must advance all facets of their well-being.
Watts Management Institute
The UCLA Watts Management Institute (WLI) attracts upon an revolutionary and fascinating peer studying mannequin, addressing gaps in nonprofit information, capability, and sustainability by supporting a cadre of community-based leaders who will information different leaders and small nonprofits sooner or later. This adaptive method to capacity-building and management growth creates the muse for selling fairness in and throughout the sector, leading to transformative change.
SOURCE Kids’s Institute